Beschreibung Marketing Rebellion: The Most Human Company Wins. Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: •How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. •Why businesses must be built on human impressions instead of advertising impressions.•The five constant human truths at the heart of successful marketing strategy. •Why customer loyalty is dying and what you need to do about it right now.•How to help your best customers do the marketing for you. •Actionable steps to provide an immediate course-correction for businesses of any size. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?
Marketing Rebellion: The Most Human Company Wins by Mark W ~ Marketing Rebellion, and Human Resources A different take on Mark Schaefer's book, making a company more human applies to more than selling products. I have been trying to revamp our recruiting program to attract candidates and make our company seem more human. This book is full of research, case studies, and proven success stories that will challenge us all to move in a different direction .
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The most human company wins: A case study / Schaefer ~ The most human company wins. Our jobs as marketers is to find a way to enter that two-thirds. We can’t buy our way in. But as Universal demonstrated in this example, focusing on customer experience earned a place in the customer conversation. An accumulation of human impressions drives the brand. In the end, the most human company wins.
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