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    The Springboard: How Storytelling Ignites Action in Knowledge-era Organizations (Kmci Press)

    Beschreibung The Springboard: How Storytelling Ignites Action in Knowledge-era Organizations (Kmci Press). The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



    Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.



    Buch The Springboard: How Storytelling Ignites Action in Knowledge-era Organizations (Kmci Press) PDF ePub

    SteveDenning / Books / The Springboard ~ How Storytelling Ignites Action in Knowledge-Era Organizations. by Stephen Denning Paperback, 248 pages October 2000, In The Springboard, Steve Denning tells how he - a rational manager - got involved in storytelling "The origin of my interest in organizational storytelling was simple: nothing else worked. As a manager in the World Bank in 1996, I had been trying to communicate the idea of .

    The Springboard: How Storytelling Ignites Action in ~ The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to .

    The Springboard: How Storytelling Ignites Action in ~ Buy The Springboard: How Storytelling Ignites Action in Knowledge-era Organizations (KMCI Press) 1 by Denning, Stephen (ISBN: 9780750673556) from 's Book Store. Everyday low prices and free delivery on eligible orders.

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