Beschreibung Arthur, L: Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Leverage big data insights to improve customer experiences and insure business successMany of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.Explains how marketers can use data to learn what they need to knowDetails strategies to drive marketing relevance and Return On Marketing Investment (ROMI)Provides a five-step approach in the journey to a more data-driven marketing organizationAuthor Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and eventsBig Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Big Data Marketing: Engage Your Customers More Effectively ~ Leverage big data insights to improve customer experiences and insure business success Many of todays businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the .
Big Data Marketing: Engage Your Customers More Effectively ~ Big Data Marketing, written by CMO Lisa Arthur, gives the C-Suite and their teams a roadmap and examples of how marketing can use that for their companies to leverage better data, improve go-to-market approaches, and ultimately engage customers more effectively."
Big Data Marketing: Engage Your Customers More Effectively ~ Big Data Marketing: Engage Your Customers More Effectively and Drive Value [Arthur, Lisa] on . *FREE* shipping on qualifying offers. Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Big Data Marketing: Engage Your Customers More Effectively ~ Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to .
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