Beschreibung Charles E. Hires and the Drink That Wowed a Nation: The Life and Times of a Philadelphia Entrepreneur. Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer—launched 10 years before Coca-Cola—blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as “a tycoon with the soul of a chemist.” In addition to creating root beer, Hires, a devoted family man and a pillar of the Quaker community, became a leading importer of botanical commodities, an authority on the vanilla bean. Starting from scratch, he also built one of the world’s largest condensed milk companies.Charles E. Hires and the Drink that Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that, well, fizzes with entrepreneurial spirit.
Charles E. Hires and the Drink that Wowed a Nation: The ~ Charles E. Hires and the Drink that Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of .
Charles E. Hires and the drink that wowed a nation : the ~ Get this from a library! Charles E. Hires and the drink that wowed a nation : the life and times of a Philadelphia entrepreneur. [Bill Double] -- "Charles E. Hires and the Drink that Wowed a Nation is the first biography of Charles Elmer Hires, a Philadelphia druggist who parlayed a home-brewed beverage into an iconic national brand -- Hires .
âCharles E. Hires and the Drink that Wowed a Nation,â by ~ Charles Elmer Hires (1851-1937) did not invent root beer, but made his name synonymous with the fizzy beverage through ambition and foresight. The druggist-turned-entrepreneur, who established a series of successful products in tumultuous times, is the subject of Bill Doubleâs Charles E. Hires and the Drink that Wowed a Nation: The Life and Times of a Philadelphia Entrepreneur .
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Temple University Press ~ Charles E. Hires and the Drink that Wowed a Nation The Life and Times of a Philadelphia Entrepreneur Bill Double Add to Cart. PB: $24.95 EAN: 978-1-4399-1591-2 Publication: May 18 . Ebook: $24.95 EAN: 978-1-4399-1592-9 Publication: May 18 264 pages 5.25 x 8.5 11 color photos, 1 tables, 1 figs., 17 halftones. An effervescent biography of Charles Elmer Hires, the Philadelphia pharmacist who .
Charles E Hires And The Drink That Wowed A Nation The Life ~ The Life And Times Of A Philadelphia Entrepreneur *, com charles e hires and the drink that wowed a nation the life and times of a philadelphia entrepreneur audible audio edition bill double scott carrico university press audiobooks audible audiobooks charles e hires and the drink that wowed a nation chronicles the humble origin and meteoric business success of this extraordinary .
Charles E Hires And The Drink That Wowed A Nation The Life ~ Nation The Life And Times Of A Philadelphia Entrepreneur **, charles e hires and the drink that wowed a nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur author bill double uses published interviews correspondence newspaper reports magazine articles financial data and a small family archive to tell this story of native ingenuity com .
The Somerville Times Historical Fact of the Week â October 28 ~ Charles Hires was an ingenious entrepreneur to be sure. But I doubt whether âHires Herb Teaâ would have achieved as much success in the market place as his root beer. My recent biography, âCharles Hires and the Drink that Wowed a Nationâ describes this fateful event and the life-long warm relationship between the two men. Best wishes,
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