Beschreibung Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data. Alert: A more comprehensive edition of this book is now available :https://www.amazon.com/Creating-Value-Social-Media-Analytics/dp/1977543979 The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. Here is how the book is structured: Chapter 1: The Seven Layers of Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Social Media Text Analytics Chapter 4: Social Media Network Analytics Chapter 5: Social Media Actions Analytics Chapter 6: Social Media Apps Analytics Chapter 7: Social Media Hyperlinks Analytics Chapter 8: Social Media Location Analytics Chapter 9: Social Media Search Engine Analytics Chapter 10: Aligning Social Media Analytics with Business Goals The book also comes with a companion site (http://7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.
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Seven Layers of Social Media Analytics - Menu ~ Update: A More Comprehensive Edition of this Book is Now Available. Click Here To Access It. Welcome to the companion website for Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data by Gohar F. Khan (ISBN-10: 1507823207).. This website gives you access to important resources including:
Beschreibung: Seven layers of social media analytics ~ Bibliographische Detailangaben; Personen und Körperschaften: Khan, Gohar F. (VerfasserIn) Titel: Seven layers of social media analytics mining business insights from social media ; text, actions, networks, hyperlinks, apps, search engine, and location data Gohar F. Khan
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4 types of social media analytics explained - AnalyticBridge ~ Social Media Analytics (SMA) is the art and science of extracting valuable hidden business insights from social media media data (Khan, 2015) . SMA turns the vast amounts of semi-structured and unstructured social media data into actionable business insights for informed business decision making.
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Social Media Analytics, Types and Methodology / SpringerLink ~ G.F. Khan, Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data (2015) Google Scholar 16. M.A. Waller, S.E. Fawcett, Data science, predictive analytics, and big data: a revolution that will transform supply chain design and management.
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