Beschreibung Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:A new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 yearsA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant.To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Blue Ocean Strategy, Expanded Edition: How to Create ~ Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (English Edition) eBook: Kim, W. Chan, Mauborgne, Renée A.: : Kindle-Shop
Blue Ocean Strategy, Expanded Edition: How to Create ~ Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant / Kim, W. Chan, Mauborgne, Renée A. / ISBN: 0884791291577 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Blue Ocean Strategy, Expanded Edition: How to Create ~ Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim , Renée A. Mauborgne The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents now updated and expanded with new content.
Blue Ocean Strategy, Expanded Edition: How to Create ~ Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Kindle edition by Kim, W. Chan, Mauborgne, Renée A.. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space .
Blue Ocean Strategy How to Create Uncontested Market Space ~ Blue ocean strategy focuses on the ability to create new market space where there is no competition and where the demand for the services becomes uncontested. It should be noted that most new business launches today are launches in the red ocean domain.
Blue Ocean Strategy, Expanded Edition: How to Create ~ Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant: Kim, W. Chan, Mauborgne, Renée A.: 0884791291577 .
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Blue Ocean Strategy: How to Create Uncontested Market ~ Download books » Business, Economics » Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Expanded Edition. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Expanded Edition . ISBN: 1625274491. Сategory: Business, Economics / Education. Date: January 20th, 2014. Number of pages: 316 pages. Language .
Blue Ocean Strategy How To Create Uncontested Market Space ~ blue ocean strategy how to create uncontested market space and make the competition irrelevant Sep 15, 2020 Posted By Anne Rice Library TEXT ID 594afc3e Online PDF Ebook Epub Library phones internet connection to the blue ocean strategy is focused on value innovation which is defined as making the competition irrelevant by creating a leap in value for
Blue Ocean Strategy - Wikipedia ~ Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.
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