Beschreibung Digital and Marketing Asset Management: The Real Story about Dam Technology and Practices (Digital Reality Checks, Band 1). The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
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diginomica - business insights for the digital enterprise ~ Hearst's modernization journey with Oracle - a conversation with Debra Robinson, SVP and CIO Oracle Technology and Operations, Hearst. Hearst is a familiar brand that over the last few years has replaced its ageing back office systems, leap-frogging the client/server era and committing fully to cloud-based technology. This is that story.
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