Beschreibung Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (English Edition). You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:- The Five Components of Effective Positioning- How to instantly connect an audience to your offering’s value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.
Obviously Awesome - April Dunford ~ Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.
Obviously Awesome: How to Nail Product Positioning so ~ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
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Positioning: The Battle for Your Mind Kindle Edition ~ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford. 4.8 out of 5 stars 183. Kindle Edition. £5.74 . The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Al Ries. 4.4 out of 5 stars 325. Kindle Edition. £6.99. The Magic of Thinking Big David J Schwartz. 4.6 out of 5 stars 2,889. Kindle Edition. £6.49 .
April Dunford ~ 301 Moved Permanently. openresty
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