Beschreibung Content Audits and Inventories: A Handbook (English Edition). Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
Content Audits and Inventories: A Handbook: Land, Paula ~ Content audits and inventories are critical parts of a content strategy project and often not adequately planned for or resourced. Also, people often see an inventory or audit as a one-time project that occurs prior to a major digital experience overhaul (design of a new website). But organizations can and should look at audits as something to build into their content planning and development .
Content audits and inventories : a handbook (eBook, 2014 ~ Content audits and inventories : a handbook. [Paula Ladenburg Land] Home. WorldCat Home About WorldCat Help. Search. Search for Library Items Search for Lists Search for Contacts Search for a Library. Create lists, bibliographies and reviews: or Search WorldCat. Find items in libraries near you. Advanced Search Find a Library. COVID-19 Resources. Reliable information about the coronavirus .
: Content Audits and Inventories eBook: Land ~ Content Audits and Inventories - Kindle edition by Land, Paula Ladenburg. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Content Audits and Inventories.
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Content Audits and Inventories: A Handbook by Paula ~ Content Audits and Inventories: A Handbook 154. by Paula Ladenburg Land. Paperback $ 24.95. Paperback. $24.95. NOOK Book . $14.99. View All Available Formats & Editions. Ship This Item â Qualifies for Free Shipping Buy Online, Pick up in Store is currently unavailable, but this item may be available for in-store purchase. Sign in to Purchase Instantly. Members save with free shipping .
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