Beschreibung Unleashing the Potential Of Mobile Applications in the Enterprise: Identifying Unique Opportunities with Mobile Technologies and Practical Advice On ... Apps (Bite-Sized Business Books, Band 37). There are many books and articles about HOW to create a mobile app, but precious little information for business people and corporate executives on WHY having a mobile app for your business or enterprise is so important and so valuable. Saibal Sen has synthesised his insights into what a mobile app can do for a company in this book - and it will be an eye-opener for many who believe that a mobile app is just an extension of what they might have already.This book is therefore a much needed encouragement for business people and executives to focus on WHY you need to develop mobile apps as opposed to HOW to develop one. Saibal’s book aims squarely at the executive's mindset to understand the difference a mobile app can make to the business. Most apps created by businesses mimic their desktop versions without tapping into the remarkable features of mobile apps such as location awareness, Virtual Reality and Artificial Intelligence. This book leaves aside the bits and bytes and the technology and is totally focused on the practicalities of how you can increase sales, improve efficiency and reduce costs using a new mobile app.
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